“ALL ABOUT HIM” CAMPAIGN The ‘All about Him’ Project aims to reflect through artistic means and in the public domain possible interpretations of men’s status nascendi in the first decade of the 21st c. 50 artists from 12 countries got involved in the project in 2008 through employing the widely used vehicles of communication, propaganda and advertising (print and electronic media). Their visual proposals and concepts for interpreting the ‘men’ phenomenon of today were presented censorship-free in an open-air exhibition at one of the most thriving public spaces in Sofia’s downtown area: the city garden right across from the ‘Ivan Vazov’ National Theatre. The selected visual proposals and concepts were posted on-line on the project website, featuring comments section for viewers and online voting which resulted in ‘The Pedestrian Award’ Winner Stefan Bohnenberger for his work ‘Holly Imagination’. 14 of the works presented at the exhibition which have passed the project’s Final Selection will replace the usual commercial billboards in Sofia’s downtown area on September 22nd to present non-commercial artistic visions for men’s presence and absence, for alternatives to understanding the men of today. The challenging goal of this project is to present and explore the controversies in our understanding about men’s roles today, in the beginning of the 21 c., by employing the same vehicles of propaganda and advertising which have invented for mass consumption the cliches and stereotypes of ‘being male’, of men representations and particularly those linked to prosperity in the first place. This project opens an opportunity for claiming self-reflection with a focus on the intimate and the personal in an environment of cliches and commercial ‘messages’, and thus questioning the authenticity of the convenient commercial image in the process. It is an effort that strives to discard commercial images and to lend ambivalence and (unpardonable for this environment) open-ended-ness in the search for men today. This project braves to challenge the deeply commercial, aggressive and ‘barring the right to appeal’ advertising business - and in particular the outdoor commercials at the hottest spots in the metropolis - with visual interpretations and personal experiences linked to facing the mirror and coming to terms with what men are today. All about him Billboard Campaign, List of participating artists/works Dan Tenev 1958, Bulgaria Ferhat OZGUR 1965, Turkey/United Kingdom, Haimi Fenichel 1972, Israel,
Nominations for the 2008 ‘Ventsislav Zankov’ Grand Jury Award
The release of a catalogue featuring the participating artists and the award winning ceremony for the 2008 ‘Ventsislav Zankov’ Award for independent contemporary art will mark the wrap-up of project activities for 2008. , , a
, | the final selection of14 artists for billboard action 22.09-06.10 Sofia center |
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Дан Тенев/ Dan Tenev 1958, | |
Ферхат Йозгюр/Ferhat OZGUR 1965 | |
Хайми Фенихел/Haimi Fenichel 1972,
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Хуа Куан Сай/Hua Kuan Sai 1976,
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Жорас-Георги Георгиев/Jorrras -Georgi Georgiev 1975,
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Любен Босилков/ Ljuben Bossilkov 1971 | |
Любомир Армутлиев/ Ljubomir Armutliev – Lubri, 1997
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Ноа Бен Шалом/Noa Ben-Shalom 1975
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Паула Делгадо/ Paula Delgado 1977
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Рада Букова/ Rada Boukova 1973 България/Франция,
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Сашо Врабич/Saso Vrabic 1974
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Щефан Боненбергер/ Stefan Bohnenberger 1959 Германия/Белгия
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Сузане Гревен/ Susanne Greven 1963 Германия, Germany Man under the bed, 1994 човек под леглото 1994 | |
Tuesday, September 16, 2008
all about him, public billboards
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